Pakistan certainly has ingredients to capitalize on these shifts. Its IT industry has been growing steadily over the past decade. By 2023-24, the country’s software and IT-enabled services sector was estimated at around $3.2 billion in size.
This includes software development, outsourcing services, call centers, and other IT-enabled services – a sector where 60% of services are exported abroad. In fact, Pakistan has quietly become a global force in freelance work.
The country has consistently been in the top 5 largest providers of freelance services for many years, and self-taught young programmers and designers selling their skills online. The vibrant freelance economy – from coding to content creation – has not only brought in export dollars but also nurtured a generation of tech-savvy youth.1
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In this five-part series, we delve deep into Pakistan’s tech capabilities, str…
